Now that I have a general understanding of what a target market is, I can start defining who my audience is; my niche. While it's okay to cast a wide net and have content that reaches a broad audience, I think it's important to start with a niche for now, and as my traffic grows I can start reaching for a wider audience base. According to BusinessDictionary.com a niche market is a small and well defined group of people within a population. Again, I'm trying to incorporate business concepts into my blogging approach to establish a solid foundation and to maintain focus. There is a mountain of information out there and it will be easy to get lost, or to stray away from what my intention is with this blog; a quest of virality. While going viral has a connotation of being vast and reaching a large audience, for now, in an attempt to be realistic, I will be happy with going viral within a small and specifically defined audience.
While there aren't really geographic or demographic characteristics identifying my audience, there are several psychographic attributes, or relationships, that exist. My audience shares 3 specific and unique characteristics:
1. An interest in creating a blog,
2. A desire to share information, knowledge, and experience using a blog as the method to promote their information, and
3. (I make the assumption) A shared desire to earn revenue from blogging by monetizing the information that is being shared.
And of course, we have aspirations of going viral to draw tons of traffic!